In January 2018, WhatsApp launched a separate app designed for small businesses. Known as WhatsApp Business, it is the present WhatsApp app with extra features designed for businesses to connect with their customers.
Earlier, if you wanted to use WhatsApp for your business, then you had to do that through using your quantity or install two WhatsApp on the same device with Parallel Space or different methods. Thanks to the new WhatsApp Business app, you can use two WhatsApp money owed (WhatsApp and WhatsApp Business) on the same phone.
But how does WhatsApp Business vary from the WhatsApp app? What extra features do you get? You will get all the solutions in this post where we compare the two.
Let’s get began with the WhatsApp and WhatsApp Business comparison.
To help you differentiate between the two apps visually, they have a distinct logo. In the Business app, personality B replaces the phone symbol inside the WhatsApp icon.
When you get a message, WhatsApp will notify you if it is from a business account inside the chat. A small alert will be displayed informing you that the conversation is taking place with a business account.
In the future, WhatsApp will verify the businesses and award them the verified badge as well.
WhatsApp Business is presently available for Android only. However, the iOS version is under development and will launch soon.
In the WhatsApp Business app, you can create an appropriate business profile by including details like business address, description, working hours, and location. You can additionally add contact details such as a couple of websites and email addresses.
With the help of that, clients can without difficulty get all the vital data about business and the potential to contact them.
The WhatsApp Business app comes with a smart response tool known as Quick Reply. With Quick-Reply, you can send predefined replies for regularly requested questions.
When a person asks a question, press the forward slash key (/), and you will see all the quick replies for you to select one and store yourself from typing the same responses repeatedly. This function isn’t existing in the regular WhatsApp app.
The WhatsApp Business app lets you introduce your business to the clients using a greeting message. The app automatically sends a greeting message created by you to each and every new client or after 14 days of no activity with the said customer.
In addition to customizing the message, you can even pick the recipients of the greeting message. You cannot set customized messages with the regular WhatsApp app.
Another feature exclusive to the Business app is the Away Message. Using this feature, you can inform your clients that you are away or inform them to go to your website or FAQ area till a consultant is available to respond. You can personalize the message, add a schedule, and alternate recipient for the away message.
To segregate your conversations, WhatsApp Business comes with the Label feature. You can add labels to chats and separate them into categories.
For instance, if you are using WhatsApp to sell something, you can have labels like new order, the price received, price pending, order completed, etc. You can then see all messages underneath every label. Since the labels are colour-coded, it’s effortless to discover the chats.
WhatsApp currently introduced the search filter feature to the Business app. It is no longer available in the standard WhatsApp.
With the help of filters, you can effortlessly discover your unread chats, groups, and broadcast lists. The filter additionally lists labels which make it convenient to discover the proper conversation from just one place.
The Business app comes with yet another beneficial feature that makes it handy for clients to provoke a chat. Usually, a client has to save the number first and then chat. With short links, they don’t need to save the number. All they need to do is tap on the special link, and a new conversation will start.
The short link is a built-in feature in the WhatsApp Business app. You can have links for ordinary accounts on the standard WhatsApp as well, however, the only difference is you want to create them manually.
CREATE ACCOUNT USING LANDLINE NUMBER
Unlike the ordinary WhatsApp, where you can create accounts using a mobile number only, WhatsApp Business lets you create an account using your landline number as well. Note that you will get a verification call on the landline number.
While these have been the major variations between the apps, they do have pretty a few similarities too.
Both the apps are available from WhatsApp Web. However, you can use only one account at a time on a browser. Unless, of course, if you are in incognito mode or using different browsers.
The user interface of both apps is the same. The Business app layout offers the existing WhatsApp users a similar experience as the normal WhatsApp app.
Other Similar Features
You get all the WhatsApp features in the Business app such as status, audio, and video calls, recently brought stickers, etc.
WHICH ONE SHOULD YOU USE?
WhatsApp and WhatsApp Business apps are extensively different. For a business owner, the Business app is a must-have. It offers excellent features at no more cost. If you are a business owner, we would recommend moving to the Business app right now on your Android device. The app will help you develop your business in countless ways.
The WhatsApp Business app is predicted to get a shop to showcase the products. As a business owner, you would want to promote your merchandise to over 1.5 billion month-to-month active users. For that, you can use the broadcast feature, which is unique from groups. The Broadcast feature is handy on each of the WhatsApp apps.